Key Insights from the Specialized Session on Export in the Printing and Packaging Industry
The specialized session on export opportunities in the printing and packaging industry was held in winter 2024 at the International Printing and Packaging Exhibition in Iran. During this session, Mr. Soroush Toghyani presented a detailed analysis of Iran’s export performance, key target markets, and trade opportunities in the region.
Iran’s Leading Packaging Exports
The presentation highlighted Iran’s strong position in exporting polymer-based and paper-based packaging products. The export values for each category in 2023 are shown below:
Polymer-Based packaging Exports:
| Product Category | Export Value (USD) |
|---|---|
| Packaging Film | 282,174,068 |
| Plastic Household Products | 223,023,918 |
| Flexible Packaging | 155,290,255 |
| Industrial Containers | 139,594,893 |
| Labels & Adhesive Tape | 5,542,610 |
| Total polymer-based exports | 820,051,379 |
Paper-based packaging Exports:
| Product Category | Export Value (USD) |
|---|---|
| Paper Boxes and Bags | 39,610,759 |
| Paper Containers | 1,460,181 |
| Paper Labels | 130,640 |
| Total paper-based exports | 41,241,664 |
Total Export Value of All Packaging Products: $861,293,043
Comparison of Iran’s Export Volume with Regional Import Demand
Iran’s total exports in packaging products accounted for $861 million, but the overall import demand in the neighboring region is significantly higher:
Total Import Volume in Neighboring Countries (2023)
📌 Polymer-Based Packaging: $6.7 billion
📌 Paper-Based Packaging: $1.2 billion
📌 Total Market Demand in Neighboring Countries: $7.9 billion
Despite its strong export growth, Iran’s share in the total market remains only 10%, highlighting the massive potential for expansion.
Visual Representation of Trade Volumes
1️⃣ Comparison of Iran’s Export Volume vs. Regional Import Demand
| Product Category | Iran's Export Volume (USD) | Total Regional Import Demand (USD) |
|---|---|---|
| Polymer Based | 820,051,379 | 6,767,070,000 |
| Pape Based | 41,241,664 | 1,225,942,000 |
| Total Market | 861,293,043 | 7,993,012,000 |
2️⃣ Graph: Trade Volume of Iran vs. Regional Demand
📊 Total Trade Volume (USD)
| Category | Value (USD) |
|---|---|
| Total Regional Imports | 7.99 billion |
| Total Iran Exports | 861 million |
📈 Iran’s share in total market: 10%
📈 Polymer-based market share: 12%
📈 Paper-based market share: 3%
Key Takeaways for Exporters
Mr. Toghyani emphasized that Iranian packaging manufacturers should focus on:
✅ Targeting high-demand markets such as neighboring countries & CIS nations
✅ Enhancing product quality and branding to compete with international brands
✅ Expanding market research & partnerships to increase regional trade share
Conclusion
Iran has strong potential to expand its packaging exports and increase its market share in the region. By utilizing trade insights, competitive pricing, and strategic partnerships, exporters can further penetrate global markets and boost Iran’s packaging industry.
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